Education: A.B. Biology, Princeton University

First Job: Newspaper delivery age 11

What I'm Reading: “Sapiens: A Brief History of Humankind” by Yuval Noah Harari

My Philosophy: Anything can happen.


Bonnie Crater 

Cofounder & CEO

award winner

Full Circle’s Cofounder and CEO Is in it to Win it Every Time

Bonnie has been heavily involved in the sales lead management industry since her graduation from Princeton University, and has held executive positions at major companies, including Salesforce, Oracle, Genesys, Netscape, Stratify, and Network Computing Inc. As the cofounder, president, and CEO of Full Circle Insights, Bonnie has helped many companies optimize their sales data and innovate their CRM efforts.

Along with her team, Bonnie bootstrapped Full Circle Insights for the first year and a half, only paying themselves 10 percent of their target salaries. Gradually, as the business grew, they upped their pay to 50 percent. Her commitment to the company was high and Bonnie was confident that, while most companies fail, Full Circle Insight’s success was a good bet based on her experience and the experience of her team. Bonnie’s next goal is to more than double the company’s size every year for as long as possible.

“I think my biggest career leap was learning to speak in public,” said Bonnie. “Since I am naturally introverted, public speaking was really difficult for me. But I clearly understood that speaking before a large audience was required for a management role. Consequently, I forced myself to learn.”

Repeatedly recognized for her outstanding achievements in the industry, as well as her hands-on approach, Bonnie credits her high standards to being an athlete all her life—from rowing and sailing at Princeton, to speed skating, polo, and tennis as an adult. Her desire to pursue new challenges in business as in athletics springs from her enjoyment of competition, the journey, working hard to win, and living to fight another day after a loss.


The most important quality a woman leader should have is…
…listening

The career advice I’d give my former self:
Learn faster.

The one thing I’d do differently in my career, knowing what I know now, is…
… have more balance at a younger age.

When I really need to focus on a project, I…
…move to a new quiet spot.

My biggest career leap (and what I learned from it) was…
…learning to speak in public. Since I am naturally introverted, public speaking was really difficult for me. But I clearly understood that speaking before a large audience was required for a management role. Consequently, I forced myself to learn.

Being a woman in my profession has been…
…fun. (I can only suppose that If I were a man, my profession would be fun too.)

I’ve learned that failure is…
…the opportunity to learn.

I maintain a healthy personal life by…
…prioritizing. Family first, job second, hobby third. And you have to do all three.

I knew my present career was what I wanted to do when…
…I learned how to type my papers on an IBM 3081 using Script in the Princeton Computer Center. The major invention for me was the backspace key and the save button. That same year I learned that IBM had just introduced a personal computer. Now everyone could have the backspace key and the save button. This is going to be big, I thought.