Education: M.B.A., Strategic Management & Finance, University of Minnesota

My Philosophy: Tap people’s potential, find their passions and strengths, and give them opportunities to shine. And in doing so, deliver measurable results!


Ann Senne 

Head, Advice and Solutions

award winner

In November 2016, Ann Senne became head of RBC Wealth Management’s new Advice & Solutions Group, which will drive the firm’s strategy and the growth of key initiatives focusing on the client experience. She manages a growing team of more than 100 employees that support financial advisors who provide clients with wealth-management solutions. The group unites product development, design and delivery, training, and education teams under one umbrella to enhance the financial advisor-client experience and relationship.

For more than a decade, Senne has dedicated herself to enhancing RBC Wealth Management’s client experience. From developing a global client strategy, to her new role as head of the newly created Advice & Solutions Group, she remains committed to developing and executing dynamic strategies that enhance and improve the advisor-client relationship. She is also committed to RBC Wealth Management employees, serving as a mentor in the firm’s Diverse Perspectives Mentoring Program, which joins leaders and employees as partners in learning about diversity, inclusion, career development and other areas.

When it comes to diversity, Senne says 1+1 = 3. She goes on to explain, “I believe that bringing together people with different perspectives leads to richer dialogue and debate, and better decisions and outcomes. I also believe our role as leaders is to encourage, equip and enable people – not to judge them based on differences.”

“Early in my career, my manager gave me a copy of Richard Carlson’s book, Don’t Sweat the Small Stuff, and It’s All Small Stuff: Simple Ways to Keep the Little Things from Taking Over Your Life. I still have the book in my office, and pull it out from time to time. It is easy to become too focused on things that don’t go well and let them take over. Learning to accept that some things will work and others won’t, and not letting negativity drag you down, can help reduce stress, improve productivity and keep you on a path to achieving goals.” She concludes, “Take calculated risks, believe in yourself, work hard and always be true to your values.”